The guide of full Google algorithm updates -
The guide of full algorithm updates -
The search engine uses a combination of algorithms and numerous ranking factors to deliver webpages ranked by relevance on its search engine results pages (SERPs).
Panda (2011):
Focused on content quality, penalizing low-quality or duplicate content.
Penguin (2012):
Targeted webspam, particularly sites with manipulative link-building practices.
Hummingbird (2013):
Introduced a more context-aware algorithm, aiming to understand the meaning behind search queries.
Pigeon (2014):
Primarily affected local search results, refining the way Google interpreted and ranked local business listings.
Mobile-Friendly Update (2015):
Boosted the rankings of mobile-friendly pages in mobile search results.
RankBrain (2015):
A machine learning component to Google's algorithm, helping to interpret complex and unique search queries.
Possum (2016):
Focused on local search results, making them more diverse by filtering out similar business listings.
Fred (2017):
Targeted low-quality content and aggressive monetization on websites.
Mobile-First Indexing (2018):
Google started using the mobile version of a site for indexing and ranking, given the increasing use of mobile devices for search.
BERT (2019):
Bidirectional Encoder Representations from Transformers aimed to understand the context of words in a search query, providing more accurate results.
Core Updates :
Google regularly releases broad core algorithm updates to refine and improve search results. These updates are not specific to any particular aspect but can impact a wide range of factors.
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