The various types of search Intents

Search intent:

 A search engine main goal is the user has when typing query in to search engine. 


 The various types of search intents:

 Informational intent,

 Navigational intent, 

 Transactional intent ,

 Commercial intent 


Informational intent: 

The searcher is looking for information, This might be a answer in simple question 

Ex. How, what, who, why, tutorial, guide.


Navigational intent:

The searcher is looking for a specific words. They already know where they want to go. 

Ex name : Brand name ,product name, service name 


Transactional intent: 

The searcher is looking to make a purchase. They are in buying mode. Most likely want they 

already know what they want to buy. 

Ex. Buy, coupon ,order, cheap, price 


Commercial intent: 

The searcher is in the market for a specific product or service. They are mostly like looking 

for reviews and companies. 

Ex. best, top, reviews 





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